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  1. A lot of voiceover success is about the audition. This means recording samples or demos for clients. As clients can make a selection from a demo being pitch perfect is important here. For any actor or voice talent the audition and commitment and professionalism towards it is just as important if not more than the actual job. 

    This has been revealed to me more so this past December on two separate occasions. In December 2018 I was chatting with a producer friend and they sent me an audition as a voice had dropped out from the production. As soon as I got the script I read it all the way through, I couldn’t put it down. The story and narrative had gripped me and I saw in my head how the characters had come to life. I loved the character I was asked to play. However it was totally against my acting type. I love a challenge but voicing a character that was very much the opposite of my voice was a stretch. However, within 24 hours I had sent my audition back. I had even ad-libbed a bit and adding some extra shade and light to the character. I told the producer it was against my type but I loved the character but knew that it was their choice. They loved it. So far so good. 

    Recording Studio 

    They promised to let me know a week later. The week went by and then they sent me an email. They couldn’t let me know because mine was the only audition that they received. To say I was shocked was an understatement. Many of my voice talent colleagues ask about jobs and auditions and how to get them etc. However despite passing on a few auditions the result seems to be the same. Hardly anyone submits the auditions. You can’t be part of the game if you don't even step up to play. 

     

    So while my slightly confused producer could give me the role, the fun part of the game is that everyone takes part, an open goal is interesting but hardly a challenge. And also do you not want to take part in this after all those conversations and networking? It seems that no, not everyone does. Voice work takes hard work and yes talent is needed but also professionalism and wanting to do the job. If you don't even submit the audition then you can’t even be considered for a juicy acting role. 

     Another story I heard was that a voice was asked to submit an audition to a long form narration. They submitted poor audio quality and asked to submit again. This time another audio issue came to light. The producers were confused as they wanted to work with this voice and had heard their work so were eager to start a project with them. But the audio was unusable so sadly that voice wasn’t taken on. Lesson here is to really pay attention. Please take time to listen to your audio, play it back and see if that works and follows the audio guidelines for each client. 

    In fact, the whole point is to acknowledge and accept that the audition is the job and the job is the sparkly cherry on an amazing cake that is you!

     

  2. After so many years working in the creative fields there are a few things that always jump out to me, marking out a good voiceover to a great voiceover. Having created copy, voiced a fair few audio projects, directed voices with context and recorded them and engineered their sessions I have seen first hand what makes a great voice talent. With almost two decades of experience, I've heard a thing or two. And all it takes is one word.

    In fact, this simple word, elevates something ok to something sublime. There are many skills to develop as a voiceover. Acting, accounting, marketing are among a looooong list. These and many more will help you develop as a talent, develop you as a person and help with you being you. After all that is what a client wants, you, your voice, your take, your version. 

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    But there is something else that takes you from ok to great. What is it? What exactly is that magical word? Intention.

    I record many voices and the ones that really and truly stand out to me are those that understand intention and carry through with authenticity. They are channeling the intention of the words, their meaning, the brand/product or service. But what does that actually mean? It means to take a step back, really read the words and understand the subtleties at play behind them. No copy is ever written just to pad space, especially if it is for advertising. Even three simple words will have been thought about and as if captured from the air and pinned to paper, they will have been chosen on purpose. Many words and combinations of them may have been grasped, proposed and mulled over but despite this, the words on the page in front of you are the winning words.

    And as that is the case, what do you do about that? You read and become cognisant about what they mean. Then make clear your intention for those words. Make that intention clear and authentic. Are the words relaxed for a relaxed read? Then the intent you have is to be relaxed. Are the words witty or playful or wry? Then the intention will reflect that. Of course there are times when you can Volte face and do the opposite but that in itself is an intention. Figure out what the intention is or ask if you have people present and commit to that intention. 

    By committing to that intention, you also commit to an authenticity. Being truthful to the words and giving them the power of authenticity means that the audience hears that. The power it creates for the brand or product you are voicing then takes the ordinary to the extra-ordinary. To become a voice is easy, to excel requires effort, passion and intention. Time to talk with intention. 

     

    Lorraine Ansell Voiceovers